Birad Rajaram Yajnik loves history despite his commerce, printing and technology background. “I didn’t know much about Gandhi until my professional life required it of me,” he explains, as he sits in his office at Visual Quest India surrounded by various trinkets from history.
Visual Quest India is a movement to reintroduce history through the ever-immersive means of tech, and Birad has led one part of the movement through his production of coffee table books, including MKG – Imaging Peace Truth and Ahimsa, a limited edition book on Gandhi’s life which includes letters and rare photographs acquired from various corners of the earth. Exactly 1869 copies of the book have been printed to coincide with the year of Gandhi’s birth.
So when time came around to bring another project to life, Birad conjured up the idea of using a bus; a mobile experience that will add a fast-paced and more engaging means to consume history. The planning took six weeks followed by arduous work to create the mobile store which was then inaugurated on December 20 at Bapu Ghat in Langar Houz, one of the few locations Gandhi’s ashes were sent to.