This paper attempts to equate Mahatma Gandhi's art of communication with Aristotle's three variables of communication or Rhetorica. It has highlighted Gandhi's ideal character, his logical thinking, and ability to rouse emotions among public. It throws light on Gandhi as an accomplished journalist and classifies Gandhian journalism into four kinds: Gandhi's Public journalism, Gandhi's Ethics in journalism, Gandhi's Peace journalism and Gandhi's Development journalism. It concludes by expounding the relevance of Gandhi's persuasive communication and objectives of journalism to the present day society.
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