Gandhi’s ‘Nai Taleem’ in higher education
10,000 Gandhi books of worth Rs. 5.25 lakh have been sold within a month by
360 MBA students of Chetana Management Institutes to get hands-on experience of marketing
Students of Chetana Management Institutes, wearing T-shirts with Gandhi’s messages ‘Be the change you wish to see in the world’ sold about 8,500 copies of Gandhi’s Autobiography ‘My Experiments With Truth’ in English, Hindi, Marathi and Gujarati and about 1,600 copies of other Gandhi books, ‘Timeless Inspirator–Reliving Gandhi’, Edited by internationally acclaimed scientist, Raghunath Mashelkar and ‘Gandhian Management’ by Ram Pratap, total 10,000 Gandhi books worth Rs. 5.25 lakhs, within a span of one month i.e. 4th March to 7th April 2012.